The things you do to be liked are keeping people at arm's length.

The opinion you soften before anyone pushes back. The yes you give to keep things easy. The version of you that's a little more agreeable, a little more impressive, a little more fine than you actually are. None of it feels like performing. All of it is a signal.

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What You're Signaling paperback, digital edition and audiobook, with the Chapter Takeaway Cards and The Signal Audit

What you're signaling is costing you closeness.

Think about whoever's closest to you. Your dog counts. They didn't choose you for your best year. And you probably perform for them anyway.

You perform even where there's nothing to gain. And the more you're occupied with how people see you, the less of yourself you let them see.

Nobody will ever tell you what you're signaling. They'll just stay a little further out.

The connection that never quite got closer…

You have a good evening. You listen, ask thoughtful questions, keep things easy. When something comes up that you actually disagree with, you let it pass. It's simpler that way.

On the way home, you realize you were there for the entire conversation. But not much of you was.

Eventually you settle on an explanation. They got busy. Bad timing. Different seasons of life. It's often like that.

Comforting. Reasonable. Usually not the reason.

What's harder to see: you've been making it easy to like you and hard to really know you. No argument. No falling-out. Just another relationship that stays pleasant and never goes much further.

This book is for you if…

  • People like you. Few of them feel close.
  • You say what will land well instead of what you actually think.
  • You can make anyone comfortable and rarely feel comfortable yourself.
  • You said yes before you’d decided whether you wanted to.
  • You replay conversations at night, checking how you came off.

This book isn't for you if…

  • You want techniques for being more likable.
  • You want advice from someone pretending to have it all figured out.
  • You need a promise that being yourself will make everyone love you.
  • You want the problem to be other people.

Things I almost left out of the book.

CHAPTER 3

Third grade. I overheard my teacher talking to my parents about me.

The teacher told them I was behind. Nobody meant anything by it. I spent the next twenty years making sure nobody would ever say it again.

Where the urge to prove yourself really comes from, and how it keeps people from knowing the real you.
CHAPTER 1

I was the quintessential Ritz Bitch.

Every visit to a friend's place at the Ritz, I'd film the same balcony view for Instagram, sometimes twice. Then I'd check exactly who watched it.

How needing to be seen keeps the people you want at a distance.
CHAPTER 4

Five years without a dentist. I knew exactly where it was heading.

I'd notice it in the mirror and tell myself I'd book it. When I finally went: multiple cavities and a thousand-dollar cleaning. I'd known the whole time.

How the small ways you go against yourself quietly show up in your relationships.
CHAPTER 6

Sixteen. First date. I asked her to be my girlfriend in the car outside her house.

One dinner in, I'd already decided how the night would end. She said no, kindly.

The signal people pick up when you need something from them, and why it pushes them away.
CHAPTER 7

A friend saved me in his phone as “Destroyer of Dinner Parties.”

He stopped inviting me to his dinners. Then he flew in a chef from one of the world's best restaurants for his Christmas party. Later, he told me who that was aimed at.

How to tell who's worth keeping close, and why people who tell you the hard truth are rare.

The usual advice can be performed. That's the problem.

Most advice for getting closer to people works on the outside. Ask more questions. Be a better listener. Be humble. All fine advice.

Here's the catch nobody mentions: every one of those can be performed. You can get every move right and still keep yourself at a distance.

You give a coworker the credit in front of the whole team. Generosity, or a bid to be seen as the generous one?
You keep the conversation on them all night. Curiosity, or strategy?
You admit a mistake before anyone asks. Accountability, or a flaw that costs you nothing to show?

From across the table, they look identical. Sometimes even to you.

This book is about what's underneath.

What becomes possible once you notice it.

No script for making people love you. Something more useful: a chance to stop leaving yourself out of the room.

  • You catch yourself performing while there's still time to choose differently.
  • You say what you actually think, and find out who stays.
  • You stop agreeing to things you'll regret by Thursday.
  • You see clearly who's been showing up for you, and who hasn't.
  • A quiet Saturday night stops feeling like a verdict.

The notes

The stories are mine. The ideas draw on published research.

There are 35 notes at the back for anyone who wants to look deeper.

CHAPTER 6

A few seconds of watching how someone carries themselves predicts how others respond to them.

Ambady & RosenthalHarvard University · Psychological Bulletin
CHAPTER 2

The humblebrag backfires. People like you less for it than if you'd just bragged outright.

Sezer, Gino & NortonHarvard Business School
CHAPTER 5

People who spent forty-five minutes on escalating personal questions felt closer afterward than people who spent the same forty-five minutes on small talk.

Aron, Melinat, Aron, Vallone & BatorStony Brook · Personality and Social Psychology Bulletin
CHAPTER 5

People judge their own moments of vulnerability more harshly than they judge the same moments in others.

Bruk, Scholl & BlessUniversity of Mannheim

Researchers cited include teams at Harvard, Stony Brook, the University of Mannheim and more.

What readers are saying.

“I thought I was the self-aware one.” Turns out I'd just gotten good at performing self-awareness. This book caught things I'd been doing for twenty years without once noticing.
Roman
“I've read every book on this. None of them got under the surface like this one.” The others gave me better moves. This one showed me why I needed them.
Josh
“It's uncomfortable in the best way.” I had to put it down a few times. I kept picking it back up because it was saying what nobody in my life ever had.
Steph
“I'm not a different person. I just see it now.” The edited version, the need to land well, the things I don't say. Once you notice it, you can't stop noticing.
Maria

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Alec Mountain

Why I wrote it

I'm not writing this from the mountaintop. I'm in most of this book, usually as the cautionary tale.

I've filled rooms with people and still felt like nobody in them knew me. I've said yes when I meant no, softened what I really thought, and let good friendships fade rather than say the hard thing.

For years, I couldn't see any of it. Nobody tells you what you're signaling.

I wrote this book to help you see what you otherwise wouldn't. I still catch myself doing all of it. I just catch it sooner now. And my intention is that you do too.

Alec Mountain

Recovering professional performer of “someone worth knowing.”

What you get

The book, the audit, the cards. All yours immediately.

One book, two bonuses. Nothing else you need to buy.

What You're Signaling digital edition on a tablet
Instant Access · IncludedWhat You're Signaling: Digital EditionAll nine chapters. Read it tonight on any device.
What You're Signaling audiobook
Sold SeparatelyWhat You're Signaling: AudiobookFor commutes, walks and the gym.
Chapter Takeaway Cards
Bonus · IncludedChapter Takeaway CardsOne card per chapter: the core lesson, what to watch for, and one move to make this week.
The Signal Audit on a clipboard
Bonus · IncludedThe Signal AuditA five-minute self-audit across all nine chapters. It won't score you. It'll show you where to look. Then hand a second copy to someone who knows you and compare.
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Questions, answered.

I'm already pretty self-aware. Is this for me?

So was I. That's sort of the problem. Knowing you do something and catching yourself while you're doing it are two different things. This book is about the second.

What will I actually get out of reading it?

A clearer picture of the things you do to be liked, why you keep doing them, and what they're costing you. You'll recognize patterns you hadn't noticed before, and have a chance to choose differently the next time they show up.

Is this another book telling me to just be myself?

No. That's easy advice to give and surprisingly hard to follow. This book looks at what gets in the way, including the things you do without realizing you're doing them.

How personal is this book?

Very. Friendships I lost, things I posted, decisions I'd rather not have made. And a few I'm still making. If you were hoping for a detached expert in a lab coat, wrong book.

How is it different from Quietly Rejected?

Quietly Rejected is about the behaviors that make people stop choosing you. This one is about what's underneath them, told mostly through my own life. Read either one first.

What if it's not for me?

Email me within 30 days and you get every dollar back. You keep the book.

A note on the guarantee

If it's not worth more than $17, I'll refund you.

Read it. If it doesn't show you something about yourself you couldn't see before, email [email protected] within 30 days. No forms. No hoops. No guilt trip. Keep the book.

— Alec

You can't change what you're signaling until you see it.

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